GS #40: Kickstart your next launch plan in 5 minutes with this AI prompt what we're up to: 👋 Some very big news over here that we shared on the podcast recently: June will be the last time we offer enrollment in WAIM Unlimited. 😱 That’s right—we’re pivoting our entire business model… with a baby on the way. 😬 Are we a little bit nuts? Possibly. 😅 But we’re also incredibly excited. A huge part of running a calm business isn’t just about having a predictable and profitable model (though that’s...
13 days ago • 5 min read
GS #39: Reframe Self-Doubt and Launch Hesitation with This AI Prompt what we're up to: 👋 Unfortunately, I (Caroline, here) came down with a tiny cold last week 😩, so we tried to take it easy around here and scale back work just a bit to allow for plenty of time for rest. In between two doctor's appointments (Baby Z is doing well!), I was able to keep up with our simple Instagram content schedule for now, and I'm honestly having a great time creating content again. I forgot how much I love the...
20 days ago • 4 min read
GS #38: An AI Prompt for Regrouping After A Lackluster Launch what we're up to this week: 👋 We’re are getting back into Instagram content creation mode, and slowly but surely finding a groove that feels sustainable again. 🙌 Here’s what we’re doing differently this time around: 1. Experimenting with different content formats to see what feels good to make to us, rather than just chasing trends or viral formats. 2. Not focusing on the metrics and instead making the metric of success just...
27 days ago • 5 min read
GS #37: 3 AI Prompts for Sustainable Content Creation What's ahead: Brainstorm audience-building ideas that don’t require being in content creation mode 24/7, design a content creation schedule that actually works with your natural energy and rhythms, and get tips for building a small-but-mighty email list engine. 👋 After a powerful Portuguese storm knocked out our Wi-Fi for five days, it's finally back and we can get back to business as usual without worrying if our little hotspot can keep...
about 1 month ago • 7 min read
GS #36: AI Prompts for Repackaging, Recharging, and Resilient Revenue Streams What's ahead: Switching things up for a 4-week experiment to bring you AI prompts that "calmify" your business. 👋 First off, a huge THANK YOU for all the love on last week’s baby announcement! We’ve been slowly making our way through your messages, and just know—every kind word has meant the world to us. We feel so supported and loved by this community! This week, we’re also trying something a little different for...
about 1 month ago • 6 min read
GS #35: The only constant is change What's ahead: This week, we’re talking about change—why embracing evolution isn’t just necessary, but the key to long-term stability in both life and business. You’ll get ideas on how to adjust your offers to align with shifting market trends, and how to embrace the season you’re in instead of resisting it, and a reminder to systematize what IS stable in your business when everything else is pivoting. 👋 We are BACK to our regularly scheduled programming,...
about 2 months ago • 6 min read
GS #34: The power of doing things differently This week, we’re talking about differentiation—why standing out isn’t just good marketing, but the key to building a business that actually feels good to run. You’ll learn how unpredictability can lead to more stability, how to highlight what makes you uniquely valuable, and how to ditch industry “shoulds” in favor of what works for you. I recently started watching a new show called The Pitt on Max. It's a new medical drama that follows characters...
3 months ago • 6 min read
GS #33: Moving through a stressful slump Despite all your best-laid plans this year, life is probably going to hit you with a few curveballs. Here are some tips for how to keep going, even when your capacity is low and your mind is distracted. Welp, we're not even at the end of January yet, and already this year has thrown us a little personal curveball. 🫣 Unfortunately, we had a family member admitted to the hospital last week, and that gave us a bit of a scare. Thankfully, they'll be...
3 months ago • 5 min read
GS #32: Instead of adding effort, try reducing resistance Is there something you know would help your business but you just can't seem to sit down and do it? Instead of "trying harder," get curious about what invisible forces are holding you back and try reducing the friction. Thanks to those you who filled out the survey at the bottom of last week's newsletter! Seems like the majority of you enjoy the scannable, 3-tip format. 👍 Don't worry, though, for all of you who love one main takeaway,...
3 months ago • 5 min read